Who are we and who do we want to be? Driven by the lucrative selfhelp industry we polish our identities and image. That turns all of us into selfdesigners - there just wasn't a training for it yet... But now there is.
"In our time self-design has become the mass cultural practice par excellence", writes philosopher Boris Groys. Our self is elusive, to say the least. It roams in memories and dreams, it briefly shows up on x-rays and personality tests. Our self