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The Self Design Academy

The Self Design Academy

3D viewing room
The Self Design Academy
MU/The Self Design Academy

Who are we and who do we want to be? Driven by the lucrative selfhelp industry we polish our identities and image. That turns all of us into selfdesigners - there just wasn't a training for it yet... But now there is.

"In our time self-design has become the mass cultural practice par excellence", writes philosopher Boris Groys. Our self is elusive, to say the least. It roams in memories and dreams, it briefly shows up on x-rays and personality tests. Our self depends on the world around us and yet it is seen as the autonomous centre of our actions and attention.
What is self-design, what can it be? How can we (re)design ourselves and why would we want to? These questions are central to The Self Design Academy, a project by MU Hybrid Art House in collaboration with Mieke Gerritzen's Image Society. Together with 18 designers and artists The Self Design Academy researches both online and offline how we can define, understand and design ourselves in the light of the radical changes that surround us.
Inspired by, and critical towards the continuously growing popularity of the selfhelpindustry, we turn to the creative strategies that can help us and reflect upon the whether or not essential malleability of the self.

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The Self Design Academy is made possible by VSBfonds.


MU Hybrid Art House

MU Hybrid Art House is an investigative presentation platform that operates in a wide international network of creatives who define the liminal space between what art is and what art can be.
MU initiates, produces and presents preferably new works, and surrounds them with an extensive and interdisciplinary secondary program targeting at a broad and predominantly young audience. MU prioritises the introduction to, understanding of, elaboration on, and hands-on experience of the creation of art.