MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people and design. This disruptive car brand created an icon and isn’t ready to slow down soon.
Discover 60 years of disruptive MINI design and meet designer Alec Issigonis, the man that ingeniously turned an oil crisis into an opportunity. He created a bold, small car that saved on fuel, but not on driving fun. The years that followed turned MINI into a cultural phenomenal. Explore different design challenges and get inspired by disruptive MINI designers. Make sure to check out the MINI Tour with MINI-minded designers that reshape the world.