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MINI blends creativity with cleverness


3D viewing room

MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people and design. This disruptive car brand created an icon and isn’t ready to slow down soon.

Discover 60 years of disruptive MINI design and meet designer Alec Issigonis, the man that ingeniously turned an oil crisis into an opportunity. He created a bold, small car that saved on fuel, but not on driving fun. The years that followed turned MINI into a cultural phenomenal. Explore different design challenges and get inspired by disruptive MINI designers. Make sure to check out the MINI Tour with MINI-minded designers that reshape the world.

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MINI Netherlands

MINI energises peoples’ lives with maximal experiences and a minimal footprint. Small in size and iconic in design, the first Mini, built in 1959, delivered a thrill all its own. Today, MINI is applying these ideas across urban life.