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(Archive) The Pink House by Social label

The democratisation of beauty

This project was part of DDW 2021
Rene van der Hulst

We’re searching for a balance during these Covid times. It’s a time of acceleration in the ways in which we interact with each other and the world around us, but in some ways, it’s also a time of division.

If Covid has taught us anything, it’s that inclusivity still isn’t embedded in our daily lives. In fact, the divide between the advantaged and the disadvantaged has only grown bigger. With communicative projects, activities and beauty, Social label aims to capture the poetry of ‘being’. We believe that collaboration is the key to change, to a society built upon different pillars and designed around more social, democratic and collective values, for a better human existence. Everybody deserves this. Design can play this transformative role by giving work meaning and enabling disadvantaged people to participate in society. In the last few years, we have worked hard with the community on developing products for a socially sustainable home. During DDW we’ll be showcasing these in The Pink House. Take a peek into the kitchen, a place where people come together, eat and talk, but also a place to retreat. An intimate setting where time stands still. The future of Social label lies in the democratisation of beauty, in ‘being’, and in surrounding ourselves with design with meaning.

During DDW, Social label will be presenting education pilot projects and updates: Social label>WARM in partnership with designer Edward van Vliet and care organisation Pameijer Rotterdam, Social label>VEEG in partnership with designer Dick van Hoff and Craft studio Social label Lab, Social label>KOM in partnership with designer Edwin Vollebergh, Studio Boot, Cello Zorg and Reinier van Arkel, education pilot project> SCHOON, design students in collaboration with teachers and Artenzo, the creative workspace within Amarant in Tilburg. In addition, a dance pilot project has been initiated by the Social label Move studio, entitled “Zullen we samen” (“Shall we together”).

All the new Social label products and activities that we’ll be presenting arose during Covid times and all have links with something cherished or tell their own stories. During DDW, live workshops will be given by the makers, so that they can demonstrate their talents to the public.