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(Archive) MUSA intimates

MUSA intimates is the first sustainable lingerie brand made from bananas!

This project was part of DDW 2021
Photographer: Florine Helmus

Not many people know that the popular banana has a negative effect on our environment. MUSA intimates, consist of three young entrepreneurial women, use banana fabric for its lingerie to change the banana- and fashion industry for the better!

Let’s get BA-NA-NAS

MUSA intimates is a lingerie brand that strives for a world in which feeling comfortable is the new beauty standard. This lingerie is made out of banana textile. The fabric breaths, cools, and is water repellent.

The banana is the second largest produced fruit, absorbing about 16% of the world's total fruit production. After the fruit of the banana plant is grown, the plant is cut down and it becomes waste. We see this waste as useful raw material. MUSA strives for a more sustainable banana- and fashion industry, in which women from the banana plantations as well as our customers are comfortable and feel ready to conquer the day.

This Fall, MUSA will launch her first collection of bananas undies! Are you excited to get BA-NA-NAS? At “Sectie C” you can experience it yourself!

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Photographer: Florine Helmus

Photographer: Florine Helmus