(Archive) 'Elements' Kranen/Gille x Monasch by Best Wool

Dutch Design by Kranen/Gille and Frank Conrad

Monasch by Best Wool collaborated with Dutch designers Jos Kranen and Johannes Gille on the development of Elements. The successful duo of designers from Den Bosch, together with Monasch’s development department headed by Frank Conrad, is drawing the signature for this collection. This signature is being created on the basis of craftsmanship that is defined as creative, contemporary, and innovative.

Perfect imperfection

What makes the Elements collection stand out, besides the collaboration with Kranen/Gille, is the method in which the imperfection of nature is captured within the wool. It appears as if the four elements have been transformed by an artist’s hand into designs which are suitable for the tufts comprising the rugs. This technique is built on the presence of relatively linear patterns with a certain regularity. Yet, the rugs have an incredibly dynamic, sometimes whimsical and imperfect, look which gives them a natural and powerful appearance. It is like the work of an impressionist that uses streaks, dots and lines to visualize earth, water, fire, or air on a canvas. This stylish collection depicts earth’ as ‘Night on Earth’, ‘water’ as ‘Poolside Gossip’, ‘, ‘fire’ as ‘Stretched Heat’, and ‘air’ as ‘Air on Strings’.