The founders of Yoni approached Thonik with a very clear aim. They wanted to develop a chemical-free tampon as a statement of awareness and care because "Every woman has a right to know what she is putting between her legs”.
Collaboration with yoni
Many tampons and sanitary pads are made from synthetic materials, containing plastics and perfume. But there are also no specific rules or legal requirements when it concerns listing ingredients on feminine care packaging. Strange, considering that the vagina is one of the most absorbent parts of the body.
After googling the word vagina, Thonik realized that the word has both something very explicit and yet respectful in its meaning. Through their research, they found the word Yoni: the Hindi word for vagina or womb. In their marketing campaign, they focussed on developing A-line packaging beyond the quality of what competitors offer. By doing so they justified the pricing of the product, which is derived from both an idealistic motive and a quality perspective.