(Archive) Student Service Design Challenge 2021 Exhibition

Designing backwards to move forward

The traditional linear 'take, make, sell, dispose' economy is damaging the globe. This one-way pattern of production and consumption, historically a generator of unprecedented growth, has disrupted the planet's natural capital and led to resource depletion and environmental degradation. It’s time to design better models.

One of the models is servitisation. Servitisation can be defined as the transformation of producing and manufacturing organisations from the mere offering of products to providing innovative and invaluable services alongside their products.

But there is still one issue to solve: How to really close the loop? By introducing reuse, repair, remanufacturing, and recycling, the linear value chain can become circular. For this, a circular approach to the design of products in their early stages is essential. But this is not enough. The focus is still on the product. Service design is needed to successfully map the user journey, improve the product lifecycle and close the loop by involving all stakeholders, including the end-users.

Eight promising and winning service concepts

Service design is a people-centred approach to making sense of the current status quo, and coming up with solutions to improve it. There is significant potential for adding value by involving end-users in the closed-loop process. Engaging, rewarding, and experience-rich services are needed to improve product lifetime, preserving their value as high as possible for as long as possible.

In this second edition, the challenge gathered students from all over the world: from India, Hong Kong, Mexico, Australia, Canada, the USA, and numerous European countries. More than 70 transdisciplinary student teams representing 41 schools and universities answered the call to design sustainable closed-loop service solutions that engage everyday users and facilitate the introduction of circular design into existing industrial processes.

Visit this interactive exhibition and be inspired by 8 promising and winning service concepts designed by the next generation of designers!

Location

You'll find the exhibition at the Philips Museum, Emmasingel 31, 5611 AZ Eindhoven.

The Philips Museum is the museum of Royal Philips N.V. Located in the first light bulb factory in the centre of Eindhoven. Registration in advance at the Philips Museum is not necessary, everyone with a DDW wristband can enter for free.

Join the livestream on Saturday Oct 23 at 16:00h CET with the winning team: https://us02web.zoom.us/j/81092268796 (passcode: 896819)