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At Hug, we believe that we can make a change in the wasteful culture of Fast Fashion by being aware of what we buy and cherish what we already have. That’s why we see worn clothes not as waste, but as reusable material for unique bags with their own story.
We've got bags to Hug!
We transform your own beloved clothing item into the lining of a bag, so you can carry your memories wherever you go.
Each Hug is made from different pieces of re-used leather and therefore unique. Your personal lining can be easily zipped into your bag afterwards.
How it works
1. Shop your favourite Hug
2. Get the special sending kit
3. Hand in your own precious piece of clothing
4. Your garment will be transformed into a lining
5. You will receive the inner lining at home
6. Zip your personal lining into your bag
