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Lady in Rug

What if we set aside the conventional and relished in the wondrous universe of the in-between?

Lady in rug — © House of rubber

Lady in Rug aims at humanizing the object, objectifying the body and deterritorializing creative disciplines. The sculpture challenges our traditional perception by blurring distinctive characteristics and altering their DNA.

Lady in Rug is a soft robotic sculpture covered in 12 square meters of hand-tufted wool

What if we set aside the conventional and relished in the wondrous universe of the in-between? Lady in Rug explores the boundaries of fashion, objects, the human body and its environment. Does the body conform to the object, the object to the body or the body to the environment? The interaction between the sculpture and the viewer is intrinsic to the work: the object, while being captivating and tactilely inviting, challenges the binary distinction between disciplines. Lady in Rug aims at humanizing the object, objectifying the body and deterritorializing creative disciplines. The sculpture challenges our traditional perception of the above-mentioned elements by blurring their distinctive characteristics and altering their DNA. A new plasticity is explored by stretching and negotiating their limitations and extremities.

About House of rubber

House of Rubber is a creative studio for interdisciplinary artistic practice, located between the realms of fashion and sculpture. Our vision lies where contemporary fashion design meets other disciplines. Absurd materials and a desire for experimentation translates into work which lies between fashion, object and the human body. House of Rubber believes in the power of fashion, but aims to step outside the usual paths of traditional design to let go of the ideas of what fashion should be.
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Sectie-C area, Hall 4, Daalakkersweg 4 , Map No. H3
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