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WETRANSFER AND MARINA ABRAMOVIC – TRACES
For Traces, WePresent – WeTransfer’s digital art platform – asked artist Marina Abramović to select five items to preserve for future generations. She chose the rose of Jericho, quartz stones, a stone from Mars, Van Gogh’s Starry Night and the book Regarding the Pain of Others by Susan Sontag. Abramović’s art does not focus on physical objects, but rather on a transfer of energy: the elusive chemistry between people, the effects of time and the shared human experience. WeTransfer’s creative studio transformed this inspiration into a virtual time capsule. A physical pop-up exhibition in London combined with the virtual site makes this a compelling artistic experience.
