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Noa Jansma


Buycloud is a video-installation linked to a virtual speculative market place and online land registry. The project by Studio Noa Jansma explores the exploitation of natural phenomena by offering clouds for sale. In doing so, Jansma wants to draw critical parallels between the past (colonialism), the present (climate change) and the future (extra-terrestrial occupation). Buycloud questions the fictional role of the notion of ownership and exposes the subtle absurdity of owning a piece of nature by quite literally selling air. All steps in the sale are justified by existing laws, methods, concepts or philosophies that we are accustomed to accepting and following in our society.