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VR Movie As if I already knew you...

A VR film about an experiment to investigate how hardening in society can be countered with the help of design power and VR technology

The VR film follows the residents and youngsters in the shopping mall of the Meerhoven district. There are tensions between the two groups and by stepping in each other’s world, by VR, more understanding is created. It all leads to a surprising outcome.


The film was conceived and executed by the Bubble Games consortium. It is a case study linked to research with the aim of gaining insights into how to make use of design power and VR technology to counteract hardening attitudes and prevent polarization in society.

The film is just the beginning, Bubble Games will keep going! In the next phase students and researchers of Fontys schools of HRM & Psychology, ICT and Pedagogical Studies will use the of the experiment to design a scalable 'pocket size' version of the tool that can be used in the professional practice of community police officers and neighborhood and youth workers.


The VR film will be screened in 2 shifts. After registration you will receive your timeslot in the week before the Dutch Design Week. Registration is required, only a limited number of places is available.

Sign up by sending an email to: or by using the DDW ticket button at the right.

After the screening of the VR film there will be a conversation with experts (see below) and the audience about this experiment, its value for the domain of ‘safety & polarization’ and about the (im)possibility to ‘design for empathy’. The conversation will be moderated by Jeroen van Erp (Fabrique).

Mariken Gaanderse, Fonkeling
Froukje Sleeswijk Visser, TU Delft
Brian Pagán, Greatness Studio

Date: Tuesday 25 October 2022 (evening program)
Location: the Effenaar, Dommelstraat 2, 5611CK Eindhoven


19:15 hour Doors open
19.30 hour Introduction by Jeroen van Erp
19.45 hour Screening VR film ‘As if I already knew you…’ (shift 1)*
20.10 hour Short recap of introduction by Jeroen van Erp
20.20 hour Screening VR film ‘As if I already knew you…’ (shift 2)*
20.50 hour Research outcomes by Froukje Sleeswijk Visser
21.15 hour Plenary conversation with public and panel (experts & thought leaders)
22.00 hour Drinks in the bar of the Effenaar

* while waiting during the shifts you can enjoy a cup of coffee or tea in the foyer and above all a good conversation.

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About Bubble Games Consortium & Effenaar Smart Venue

The project was initiated by Jeroen van Erp (Fabrique) and Liesbeth Bonekamp (LB MGMT) and has been executed by a consortium consisting of Eindhoven Municipality, Fabrique, LB MGMT, Delft University of Technology Faculty of Industrial Design Engineering, Fontys University of Applied Sciences, VR Gorilla’s, the Effenaar and Fonkeling. Bubble Games is a spin-off of the Fieldlab Social Cohesion of Effenaar Smart Venue and was sponsored by CLICKNL and ASML.
Station area, de Effenaar, Dommelstraat 2
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Wifi available
Toilets available