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Back to Programme '23

The Language of Sustainability

When storytelling meets sustainable design

In the face of climate collapse, designers must steer industries away from extractive usage models and guide users towards mindful lifestyles.

To truly glimpse the impact of design and make decisions accordingly, we must understand the product we design in context.

Storytelling is vital for unraveling links between ecology, sociopolitical systems and products.

Storytelling is key to how we approach the challenge to understand and communicate the entangled and interconnected nature of ecology with our sociopolitical systems and products.

Visual thinking is one of the many intuitive and inclusive languages we use to tell stories, reason at system-level, detect leverage points and, of course, design! It can make complexity approachable and depict different ways we can design towards a thriving and sustainable society.
As an essential part of our process, Accenture aims to devote this exhibition to visual storytelling. With this exposition, we explore and discuss the value of storytelling for the required sustainable transitions through the work of talented designers.

Participants of our exposition (free entrance):

On circular materials:

- TU/Delft - Designing with composite material waste

Accenture projects:

- Wings for Aid - Remotely Piloted Aircraft System
- Designing Sustainable North Stars

Notice of filming and photography

When you attend this event, you enter an area where photography, audio and video recording may occur.
By entering the event premises, you consent to such recording media and its release, publication, exhibition or reproduction.

About Accenture Industry X | Industrial Design

We design physical products for the digital age. By combining our expertise in data, digital, and physical product design, we help our clients to reimagine their products and create exceptional customer experiences that drive growth and competitiveness. Our multidisciplinary approach is humancentric, and sustainability embedded to ensure that every aspect of the product is carefully considered, from its design and engineering to its sourcing, manufacturing, and servicing.
Strijp T+R area, Innovation Powerhouse, Zwaanstraat 31a , Map No. A8
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