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(Archive) BuitenOM

Seeing the full potential of waste, using craftsmanship to turn it into powerful new products.

This project was part of DDW 2023
Room dividers from firehoses — © Jacqueline Fuijkschot

With craftsmanship and an unconventional eye, Eversom turns mountains of rejected fire hoses into powerful design. This time, designer Ilse Evers goes beyond exclusive bags and does justice to the fire hoses in amazing interior objects. Also great for outdoors.

Observe with a twist

Eversom is about seeing potential/possibilities - also in the limitations - and embracing them. From her background in location theatre, Ilse is trained to think outside the box. This way of observing, combined with craftsmanship, results in a surprisingly diverse and high-quality range of products and objects, made from discarded fire hoses. From monumental carpet to fragile folding screen, from classic chair to robust lamp, from detailed bag to cheerful gadget.

DaarOM

The name Eversom is a twist of the words Evers and andersom; to turn around. The product names are catchy dutch wordplays. They invite you to observe differently and even turn your ideas about life upside down once in a while. Names like OMkopen, “bribe” for the shopper and OMkleden “undress” for the carpets not only make you smile, but remind you sometimes you need to turn your view to see the full potential also in everyday life.

Far from being extinguished

Eversom makes sustainable products from old fire hoses whose usefulness are far from being extinguished. They were used by the Dutch Fire Department to douse countless fires and save lives. As soon as those fire hoses are discarded, they end up on the rubbish heap, unless reclaimed by Eversom. The heroic material cannot be recycled, but it is ideal for reuse. Ilse developed her own tools in order to be able to handle this robust material. It’s like teatherworking with a twist. A labor-intensive process resulting in: Timeless design with a heroic story and 100% vegan!

carpet and stool from firehoses — © Jacqueline Fuijkschot

disgarded firehoses — © Jacqueline Fuijkschot

workshop Eversom — © Ilona Kamps