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Analog Aesthetics

Analog Fundamentals for Graphic Designers

Analog Aesthetics — © Novo Typo

Analog Aesthetics is the new workshop-style DIY-zine of Novo Typo. This publication and accompanying expo shows how we can produce our own locally sourced paper and plantbased inks, in order to create our own parameters of design. The publication explains how we can de-industrialize our profession.

A Practical Guide for Self-Sufficiency

Analog Aesthetics is part of Novo Typo Offgrid, an ongoing research project about self-sufficiency and sustainability within the context of graphic design. Based on the core idea that a (typo)graphic design studio that designs and produces its own letters should also be able to make its own ink and paper. Analog Aesthetics explains how we can produce our own locally sourced paper and plant- and mineral based inks, in order to create our own parameters of design.

On the background of this exercise lies the need to face a global overly complex system of production, supply chains and restrictive industrial standards, that have shown their dangerous disruptive effects.
The project started during the first lockdown in 2020 and is designed and produced within close proximity to Novo Typo’s Amsterdam studio. The project is described in the book Novo Typo Offgrid which is available through booksellers worldwide. The new DIY-zine publication Analog Aesthetics will be launched during Dutch Design Week 2023 at Piet Hein Eek.

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About Novo Typo

Novo Typo’s approach to design is deeply rooted in a love for craftsmanship and an investigative approach to design, production-techniques, tools, materials and their context. The output of the studio can be situated on the cutting edge between design, applied arts and craftsmanship.

Mark van Wageningen is the founder of Novo Typo, a (typo)graphic research- and designstudio and font foundry based in Amsterdam, The Netherlands.

Analog Aesthetics — © Novo Typo

Analog Aesthetics — © Novo Typo

Analog Aesthetics — © Novo Typo

Novo Typo / Mark van Wageningen

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