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17-25 October 2026

This project is now archived and was part of DDW18

Geó - Industrial Design Studio FMC TBU in Zlín, Czechia
Geó - Industrial Design Studio FMC TBU in Zlín, Czechia

Faculty of Multimedia Communications is courageous, innovative and creative in the field of art, design and marketing communications, educating students for life in a rapidly changing and increasingly interconnected world. The faculty is an imaginary crossroads where artists, designers and audiovisual creators, photographers, copywriters, marketers and organizers of bold cultural and charity events meet together.

The study at the Industrial Design Studio focuses on the issues of designing mass-produced products from the field of furniture design, interior accessories, electric appliances, machines, means of transportation, etc. The studio builds on the long tradition of industrial design in Zlín as the cradle of Czech industrial design, and emphasizes the high utility value of design, its ergonomics, visual quality, ecology and production potential.

Close collaboration with the manufacturing sector brings about a variety of realizations of specific products, registered industrial designs and successful long-term partnerships with many companies. Thanks to studio projects and professional workshops, students are continuously acquainted with both the traditional and most progressive technologies and materials, which allows them to find innovative design solutions. The diversity of assigned project topics in turn enhances the universal readiness and capacity of the graduates to address a wide range of various designer tasks in praxis. The vast majority of studio projects is also initiated directly by praxis through specific requirements and needs of the industry.

 

Project Geó of the Industrial Design Studio of the Faculty of Multimedia Communications, Tomas Bata University in Zlín was primarily motivated by the effort to solve the ecological strain resulting from surface and deep m