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17-25 October 2026

The Embassy of Rethinking Plastic

Dealing with plastic differently, we have to and it is possible

Hosted by World Design Embassies

This project is now archived and was part of DDW21

Fairf
Fairf
Fairf
Plastic causes environmental problems, but the material also has its advantages. It’s not black or white. We must think differently about plastic and reconsider the way we are accustomed to treat it. Designers play a crucial role in that necessary change.

Rethinking Plastic

Plastic is considered a cheap material that is easily discarded of. With all its consequences. We currently realise the urgency of plastic as the cause of an environmental problem, but at the same time it is hard to imagine a world without it. For example, think of applications in the medical field, in the field of electricity, in cars and aircrafts and in household appliances. Designers can show us how to look at plastic differently. By developing alternatives. By designing plastic products that are longer lasting, easier to separate and therefore easier to recycle. By devising methods and systems to collect plastic in a meaningful way. By reusing and upcycling plastic in new products. And, certainly, also when it comes to creating (emotional) value so that users experience plastic products differently. In a surprising and stimulating way, the Embassy of Rethinking Plastic shows the possibilities related to plastic, how to deal with it differently, and what kind of alternatives there are. Think of lampshades made from agricultural waste, plastic-like material based on human hair, and flowerpots made from recycled bottle caps fished from the Amsterdam canals.
Cinzia Ferrarri
Cinzia Ferrarri
Cinzia Ferrarri
Green Award
Green Award
Green Award
Suzanne Jongsma
Suzanne Jongsma

About World Design Embassies

In design Embassies for the future, alliances of partners, discuss today’s social challenges. Together with designers we work on solutions and develop new perspectives for the world of tomorrow.

Colofon

Leonne Cuppen

Partners

Sponsored by The Embassy of Rethinking Plastic
Sponsored by The Embassy of Rethinking Plastic
Sponsored by The Embassy of Rethinking Plastic
Sponsored by The Embassy of Rethinking Plastic
Sponsored by The Embassy of Rethinking Plastic