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DDF and New Horizon go for circular Dutch Design Week

13 October 2017

Dutch Design Foundation (DDF) is going to strive for a more sustainable DDW together with New Horizon and their new Urban Mining Collective, which recovers useable components and raw materials from buildings. Together, the organisations want to create more interest in CO2-neutral and circular building.

During the coming Dutch Design Week (DDW) in Eindhoven the new collaboration will become tangible: the Urban Mining Collective will supply all the walls and frames for the (temporary) People’s Pavilion (see below). Next year the collaboration will go a few steps further. The aim is to recover all the material required for DDW and its participants from urban mining and to recycle them through the Urban Mining Collective’s partners. So that DDF and New Horizon can create a circular DDW. 

Problem-solving attitude 

Martijn Paulen, Dutch Design Foundation director: “We share the same approach: we recognise the problem-solving attitude of New Horizon, the uniqueness, the stepping over hierarchical barriers, the unconventional. The willingness clearly demonstrated by the Urban Mining Collective, established to take stakeholders seriously and involve them in the solution and the creative process, can be seen as a good approach to design.”

Michel Baars, CEO New Horizon adds: “This is exactly the reason why Dutch Design Week is the perfect stage for us. Circular solutions demand creativity, other perspectives and forms of application, experimentation and tried & tested methods. We want people to fall in love with a circular economy and design is essential for this. Because circular ideas offer so many opportunities but have not completely taken hold, we and DDF will be focusing attention on this in the coming years. We also want to reduce the environmental burden that DDW creates with the event to a minimum. One of the solutions for the coming years is the introduction of circular materials. This is where we can help.”

People's Pavilion: 100% borrowed

The People’s Pavilion will stand in the centre of the Ketelhuisplein during the next DDW: the central meeting place for creative thinkers and doers from around the globe with a programme packed with lectures and debates. The designers Overtreders W and SLA agency dreamt up the pavilion and made it from 100% borrowed materials. From suppliers and manufacturers, but also from Eindhoven residents. Piles, timber beams, façade panels, glass roof, plastic cladding: everything has been borrowed for nine days and after DDW it will be returned whole and unscathed to the owners. The People's Pavilion demonstrates a new future for sustainable and circular construction. 

People’s Pavilion

Note for the editorial team, not for publication:

For additional information, please contact Nicole de Boer, PR, T: +31(0)6 248 08 928, E:, 

For high res images, click here. Mandatory credit: Jeroen van der Wielen

Publication of these photographs is only permitted for non-commercial purposes exclusively in combination with the content from this press release. Stating the name of the photographer and Dutch Design Foundation is mandatory.

New Horizon 

New Horizon sees the city as a resource: the built environment is a storehouse full of useable raw materials. New Horizon recovers useable components and raw materials from buildings. This is called urban mining: not demolition, but harvesting. New Horizon completely coordinates the value of raw materials in the chain.

Urban Mining Collective

Established partners from the construction industry form a collective together with New Horizon to retain the value in construction materials. This collective supplies hybrid innovations and used materials to its customers. The collective currently comprises: ABN Amro, ElektroNed, JLL, Knauf, Nibe, Rensa, Rexel, Rutte Groep, Stiho, Steenfabriek Douveren, Tétris, TGN and Wavin.

Dutch Design Foundation

Dutch Design Foundation (DDF) is optimistic and believes in the problem-solving capabilities of designers that help the world to advance. Which is why DDF offers designers opportunities, support, publicity and a stage. DDF organises Dutch Design Week, Dutch Design Awards and World Design Event and is active far beyond the Dutch borders, arranging debates, lectures, exhibitions and meetings throughout the year. This is how DDF puts the best and most promising designers in the spotlights, and introduces their ideas and designs to the world.

Dutch Design Week (DDW)

Dutch Design Week - the biggest design event in Northern Europe - presents work and ideas of more than 2,500 designers to more than 295,000 visitors from home and abroad. In more than hundred locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities. 

DDW is different from other design events, because it concentrates on the designs of the future. Although during the event every imaginable discipline and aspect of design is on offer, the emphasis is on experiment, innovation and cross-overs. Exceptional attention each year goes to work and development of young talent.