When we look at the topic of misogyny, we are confronted with the reality of femicide. "Masculinity Detox" is a campaign aimed at stopping masculine-coded violence.
Start Listening
Masculinity Detox is a campaign that wants the ways in which men* deal with emotions. In our society they are taught to swallow their emotions and project strength outwards. This often leads them to resort to violence, as shown by the staggering number of femicides around the world.
The project deals with different magnitudes of this gender based violence in the context of the Netherlands and Austria. These topics are brought to a male public through poster series and a video installation. Men are asked to start listening and hearing non-male voices.