(Archive) DOUBLE DIP

PRESS RELEASE - Eindhoven, NL

Undiscovered artist/beatmaker/social designer/rapper SLEMMADILEMMAEMMA releases an exclusive underground audio-visual conversation piece. DOUBLE DIP is a commentary on the pseudo glamorous and self-indulgent lifestyle of the next generation of star designers. SLEMMA shares personal anecdotes from inside "the bubble", where everyone knows everyone, and no one knows anyone else.

// And I already fucked your roomie / Tendency to double dip so sue me / Staying in the bubble when the weather is gloomy //

“If you know you know,” SLEMMA describes, “but yeah, you don’t have to get it to get it.” According to the artist herself, the experimental lo-fi EDM beat was conceived in the midst of eating bread with Albert Hein hummus and stresscrying about midterms. The music video features artistically dressed artists in a homogenous TikTok/90s inspired dance choreography, which the artist also takes all credit for. With the track, she wishes to create awareness of a serious matter: “All these people of Eindhoven just consider us a big group of design-school students. But each of us is in fact EXTREMELY unique, and it’s honestly about time that the locals here comprehend that."