Across many categories, consumers have shifted away from traditional ownership to newer ways in which to access products. MAYYA SALIBA developed a new strategy and designed circular products meant to be durable in reuse.
In laboratory, they assessed the life-expectancy and the performance of two innovative circular textiles by simulating a rental environment, using various scenarios, and through repetitive mechanical ISO tests. In parallel, with the help of Lena Fashion Library and GreenBuzz Amsterdam, they evaluated which are the rental shop’s bestsellers and why. Based on the results, they studied and established a list of parameters- such as cut, shape, colour, composition - to consider when designing a successful rental collection. They produced two prototypes: a jacket made from Piñatex, a vegan substitute to leather made from pineapple waste, and a dress made from Waste2Wear twill from recycled plastic bottles.