Persona uses contemporary technology and approaches as tools to bring interesting contents into the ancient practice of mask making.
The project was developed by Nicolò Merendino and Jonathan Reus, as part of the Worth Partnership program
In context like the Venice carnival, the mask making industry is a very big deal.
However, the mask making industry it is really stuck with a very traditional approach that (like many other activities in Venice) ended up being just a mere attraction for tourists rather than an asset that brings benefits to the community.
Persona is basically born to react to this trend. We wanted to generate a new way of conceiving, designing, and producing masks. One of the challenges of the project was in fact to provide outcomes that would convince a very tradition-oriented environment
The process that lead to the realization of “Persona” passed through 3 main phases: a 3d scanning research where we got confident with 3d scanning techniques. A 3D modelling phase where we learned how to work with the 3d models provided by the scanners and script it to facilitate the use of it. And a final stage where we optimized the outcomes of our research and defined what technique to use and how.