Persona uses contemporary technology and approaches as tools to bring interesting contents into the ancient practice of mask making.
The project was developed by Nicolò Merendino and Jonathan Reus, as part of the Worth Partnership program
In context like the Venice carnival, the mask making industry is a very big deal.
However, the mask making industry it is really stuck with a very traditional approach that (like many other activities in Venice) ended up being just a mere attraction
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