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Kazerne Design Award 2020
"A physical trace of digital data."

Valuable Gesture Factory

Valuable Gesture Factory
Femke Reijerman
This project is part of Kazerne Design Award 2020

The unique weaves produced by the Valuable Gesture Factory visualise the hidden digital economy behind our screens. The textile –containing clicks, likes and comments – becomes a physical trace of the value generated with our data.

Activity on the Instagram account of the factory is harvested by an algorithm that generates patterns for punch cards. These ‘user patterns’ are processed by a jacquard loom – an analogue ancestor of computer programming – producing the weaving pattern. The new textile – containing clicks, likes and comments – becomes a physical trace of the value generated with our data, enabling users to grasp a complex digital system through their senses.
The Algorithm of the Factory had been developed in collaboration with Luca Claessens.