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Kazerne Design Award 2020

(Archive) Valuable Gesture Factory

"A physical trace of digital data."

This project was part of DDW 2020
Valuable Gesture Factory — © Femke Reijerman

The unique weaves produced by the Valuable Gesture Factory visualise the hidden digital economy behind our screens. The textile –containing clicks, likes and comments – becomes a physical trace of the value generated with our data.

Activity on the Instagram account of the factory is harvested by an algorithm that generates patterns for punch cards. These ‘user patterns’ are processed by a jacquard loom – an analogue ancestor of computer programming – producing the weaving pattern. T

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Punching the datas — © Femke Reijerman

Punch cards: user patters or "dataomes" — © Femke Reijerman

Valuable Gesture Factory - Jacquard Loom — © Clara Le Meur

Valuable Gesture Factory - Weaving

Andere deelnemers

Kazerne Design Award 2020

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Andere deelnemers

Kazerne Design Award 2020