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The unique weaves produced by the Valuable Gesture Factory visualise the hidden digital economy behind our screens. The textile –containing clicks, likes and comments – becomes a physical trace of the value generated with our data.
Activity on the Instagram account of the factory is harvested by an algorithm that generates patterns for punch cards. These ‘user patterns’ are processed by a jacquard loom – an analogue ancestor of computer programming – producing the weaving pattern. T
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