We see companies showing off with more inclusive representation in advertising, but they don't know well enough how to translate this into a world that really is for everyone. Hence the People Experts movement: an Instagram course that helps people train their inclusion muscle.
Our research has shown that things often go wrong in human interaction. People who scare you, people who help you too much or too little, people who don't know how to adapt to your special needs.
That is why we start a movement. We call it: People Expe