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(Archive) This is Fineâ„¢

But is it tho?

This project was part of DDW 2022
World's most depressing pop-up store. — © Beau van Gisbergen

This is Fineâ„¢ is probably the most depressing pop-up store you will ever visit. Every product on display is a deepdive into our collective future and gives a peek into the dystopian scenario's that await us.

Dystopian Product Design

It feels like the Earth is spinning faster and faster. Every day we wake up to increasingly depressing, insane and unimaginable headlines. It's no shocker that more and more people choose to tune it out. But ignoring it won't make it go away.

What if this trend of ever increasing insanity keeps going? What will the world look like in 50 years? When will the nightmares of today become tomorrows reality?

'This is Fineâ„¢' is a deepdive into the looming dark clouds hanging above us. From the pollution of everything on Earth, the rapid decline of our mental health and the allround, evergrowing dissatisfaction with our lives, This is Fineâ„¢ has something for everyone. Every product creates a new, tongue in cheek perspective on a pressing topic most people turn a blind eye to.

A sixpack Molotovcocktails? A must for every riot. — © Beau van Gisbergen

Collecting mental illnesses like pokémoncards. — © Beau van Gisbergen

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Art Tech Fun Robots eGirls Manifestations

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Andere deelnemers

Art Tech Fun Robots eGirls Manifestations