Eva has used her own body to explore this question in an activist and autobiographical way. The result: three products that each address a different aspect of the question and invite discussion.
Nudity is often accompanied by a feeling of shame. This was also the case with Eva, who throughout her life felt uncomfortable and embarrassed when she had to change with other people, had to wear a bikini to swim or when she was intimate with others. And that while everyone is essentially naked.
With Public Nude, Eva has played with this notion of shame, showing what she always tried to cover; her own naked body. By showing this on curtains, which are normally used to shield and cover, she investigates what this does to the experience of her body and how it changes the shame she feels.
Eva has been shaving a lot less for a few months now, and although this saves her a lot of time and irritated skin, she notices that she is very aware of her hair. And especially what other people think about it.
Why is it that women are expected to be hairless? Do you shave yourself often, and if so, do you do it for yourself or for someone else? Have you ever received comments when you hadn't shaved, or had the feeling that you had to strictly monitor your hair growth?
With Public Hair, Eva wants to challenge the hairless ideal of beauty by collecting armpit, pubic and leg hair from women and turning it into salable products. With that she poses the question; will it still be my hair if i put it in a jar and give it to someone else? And is it even my hair if I shave it to meet the expectations of others?
We all grew up with certain ideals of beauty; thin is good and fat is bad, being short is not beautiful but being tall is, body hair is not attractive and in general symmetry is best. These ideals are introduced by social media, TV, commercials, magazines, films and so on.
These beauty ideals have an influence on how we look, both consciously and unconsciously. But how big is that influence? And are you actually aware of what those ideals do to the experience of your body?
With Public Body, Eva wants to invite people to portray their ideal body, or the ideal body that they feel they must meet. In this way she creates more awareness about how external influences change our body.