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What if Lab

Fast developments create challenges for which plug and play solutions do not exist. We believe designers possess the inventiveness and creativity that form the basis for innovation. Design is a flexible and extendible discipline that can respond to our ever changing modern society.

What if Lab challenges the business community and the design world to unite and come up with specific answers to current issues. What if Lab is about exchange: companies and service organisations get the chance to work closely with professionals in design and designers get the chance to work on large, more complex challenges. Both parties broaden their network at the same time.

What if Lab is there for everyone who recognises the challenge in a problem and believes that everything can be better, more beautiful or more efficient. Past results offer no guarantees for the future, but they do provide proof that nothing is impossible!