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DDW21 theme

Dutch Design Week (DDW) has chosen the overarching theme of 'The Greater Number' for 2021. The theme sees DDW calling for less. Less consumption, less production, and therefore less waste. We know less isn't always possible though, and that when it comes to more, it should be better. In other words, more sustainable products with more value, so that consumers deal with products differently. The theme is about striving to change the behaviour of consumers and manufacturers. By looking for renewed value between consumer and product, we can move towards changes in design practices.