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A retrospect on DDW 2020

Vruchtvlees Awards

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Together with Vruchtvlees, Dutch Design Week moved their physical festival completely online. Browse the program, fly through one of the 800 digital exhibitions, attend live talks and chat in real-time with the participating designers.

Inspired by videogames, NITEHOTEL and James Turrel, the 3D Rooms are designed to be filled by the Dutch Design Community themselves. The particpating designers could easily schedule a live stream, chat or create a digital exhibition, and add it to the digital program themselves. To create tangible experiences online, we needed to redefine what makes a space. The designers set an ambiance by playing with colours, the shape of the room (sharp and edgy or round and warm) and the amount of light, sound and video. With a custom build interface and presets, designers can personalize their digital exhibitions with ease.

Over 800 digital exhibitions were created, forming a total length of 126.307 kilometers. Online conversions have increased by 200%. Most visitors spent on average 6:20 minutes on the website.

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