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MINI x Dutch Design Week 2020

MINI Virtual Tour

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MINI Virtual Tour

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Everybody knows MINI, born in the middle of the so-called Suez crisis. A time where fuel prices went through the roof and people wondered if cars made much sense. MINI showed everybody the power of ingenious thinking, disruptive design and believing in yourself. Issigonis, designer of the iconic MINI said in 1959: β€œAn expert is someone who tells you why you can't do something.” Alec didn’t listen to experts and created something truly unique. Today at MINI, we still love designers that shake things up and challenge the world by doing so.

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